FC DALLAS

Challenge All
For the 2018 MLS season, I interned with FC Dallas and worked on the campaign Challenge All. As the flagship team in Texas, we embraced the pride of the state and encouraged competition. This meant to compete to the very last whistle. To challenge all.
Creative Director: Jessica Tobias
Designer: Reid St. John

Look and Feel of the Campaign
Out of Home
Social
Experiential
This included specialized SnapChat filters and personalized viewing experiences to bring in more fan engagement.

In additional to the tech, fans were also able to design their own FC Dallas scarf.
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